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If you're a woman navigating the world of business, you may have come across the term "funnel" in discussions about sales and marketing. Think of a funnel as a pathway that potential customers take on their journey from discovering your business to making a purchase.

Understanding the business funnel is crucial for women in business because it helps you tailor your marketing and sales strategies to meet potential customers where they are in their journey.


But what exactly is a funnel, and how does it impact your business? On the podcast today, we are breaking it down into simple terms!